FRONTAGE

ACTIVATION

Designed exclusively for Abbot Kinney Boulevard retailers |

EXTEND YOUR storefront

AT VENICE’S beloved

festival

COMMUNITY

Boulevard Frontage Activations are reserved for established brands seeking a larger presence, stronger guest engagement, and official integration into the festival experience.

A portion of every frontage activation fee supports:

Grants benefiting Venice schools, nonprofits, and community organizations
Public safety and security
Street infrastructure and operations
Festival-wide marketing and communications

WHAT’S INCLUDED

Every Boulevard Frontage Activation includes:

✓ Protected activation footprint adjacent to your storefront

✓ Official AKF festival map inclusion

✓ Listing on the festival website

✓ Inclusion within festival communications

✓ QR / lead-generation opportunities

✓ Post-event recap consideration

✓ Operational support from PARTI + AKFA

A portion of every Boulevard Frontage Activation directly supports:
- Festival operations
- Public safety
- Infrastructure
- Grants awarded to local schools, youth organizations, arts nonprofits, environmental organizations, and community programs through the Abbot Kinney Festival Association.
By participating, your brand helps preserve and strengthen one of Venice’s longest-running community traditions.
Boulevard Frontage Activations are premium packages created for established brands seeking protected storefront expansion and official integration into the festival.
Your investment supports:
- Public safety
- Permits
- Security
- Street infrastructure
- Marketing
- Community programming
- Grants benefiting Venice-based nonprofit organizations
AKFA mandates that each Frontage Activation carries their own industry-standard insurance requirements for both their own crew and staff as well as for festival attendees who are interacting at the brand activation.
A sample COI will be provided upon execution of agreement.
Yes.
Every Boulevard Frontage Activation receives:
- Festival map inclusion
- Website listing
- General communications inclusion
Larger activations may receive additional communications opportunities based on programming and partnership level.
Your activation will be positioned adjacent to your storefront whenever operationally possible.
Final placement is determined by PARTI + AKFA based on guest circulation, safety, emergency access, production needs, and overall festival curation.
Your frontage activation includes:
- Protected frontage footprint
- Festival integration
- Website listing
- Festival map
- Communications inclusion
- Festival coordination
Execution costs such as fabrication, furniture, staffing, lighting, power, Wi-Fi, insurance, graphics, AV, storage, sanitation, and product handling are not included unless specifically contracted.
You may request a preferred footprint size.
Final placement and orientation are determined by PARTI + AKFA.
Registration begins the reservation process.
Participation becomes final after:
- payment
- signed agreement
- required insurance
- operational approval
Yes.
Sampling is encouraged when appropriate for your brand.
All products and distribution methods must be disclosed to AKFA + PARTI to be approved in advance.
Yes.
Retail sales are permitted within approved activations.
All merchandise categories should be identified during registration.
Power is available upon request.
Additional fees may apply.
Availability is limited and allocated on a first-approved basis.
Yes—with prior written approval.
Generators must meet festival safety and noise requirements.
The Initial deposits are non-refundable.
Payments in full become non-refundable after August 25, 2026.
No refunds are provided for weather, reduced attendance, force majeure, or circumstances outside organizer control.

RESERVE YOUR PLACE

ABBOT KINNEY FESTIVAL

10' x 10’ x Frontage Activation

$15,000.00

One protected 10’ x 10’ frontage activation footprint for an approved brand on Abbot Kinney Boulevard.

FRONTAGE ACTIVATION SPACE INCLUDES:

protected activation footprint
official festival map inclusion
website / activation listing
inclusion in 1 general festival email roundup
Brand to activate their on-site QR / lead-gen opportunity
post-event recap consideration

PLEASE NOTE
This fee includes space + festival integration only. Fabrication, furniture, staffing, power, lighting, Wi‑Fi, AV, insurance, graphics, storage, product handling, load-in/load-out, sanitation, and other direct execution costs are not included unless otherwise agreed in writing.

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20' x 10’ x Frontage Activation

$20,000.00

One protected 20’ x 10’ frontage activation footprint for an approved brand on Abbot Kinney Boulevard.

20’ x 10’ FRONTAGE ACTIVATION SPACE INCLUDES:

protected activation footprint
official festival map inclusion
website / activation listing
inclusion in 2 general festival email roundup
Brand to activate their on-site QR / lead-gen opportunity
post-event recap consideration
post-event recap consideration

PLEASE NOTE x EXCLUSIONS
This fee includes space + festival integration only. Fabrication, furniture, staffing, power, lighting, Wi‑Fi, AV, insurance, graphics, storage, product handling, load-in/load-out, sanitation, and other direct execution costs are not included unless otherwise agreed in writing.

View Options